this plugin is huge one with lot of options such as be able to decide the status of the banner, how it will looks in mobile and desktop:
admin can decide if the banner is an image with link or some code like DFP.
in each banner admin can see the statistics of clicks and views and narrow it by periods.
the locations of the banner very flexible and there is a short code to put in each location. in each category(top,bottom etc..) and so in post and pages and homepage.